AUSTIN, TX (August 25) – United Heritage Credit Union today announced a 12-year agreement with AEG Presents to become the naming partner of a new 4,000-capacity live music and events venue currently under development at River Park, the 109-acre mixed-use development in Austin’s Riverside neighborhood. The venue will be named United Heritage Hall and will anchor River Park, envisioned as a vibrant, walkable district bringing new music, culture and entertainment opportunities to Austin’s east side.
The partnership represents a significant, long-term investment by United Heritage Credit Union in the continued growth of Austin and the surrounding Central Texas region. It also expands the value of United Heritage membership through distinctive experiences, exclusive benefits and thoughtfully selected partnerships.
"United Heritage Credit Union will celebrate 70 years of serving our members and communities in 2027, making the opening of United Heritage Hall especially meaningful,” said Michael Ver Schuur, President and CEO of United Heritage Credit Union. “For seven decades, we have grown alongside Central Texas and invested in the people and places that make this region extraordinary. United Heritage Hall represents both a celebration of that heritage and an investment in Austin’s future—a gathering place where artists, music fans, and communities can come together for generations to come.”
AEG Presents is a global leader in live music and entertainment and the company behind some of the world’s most recognized tours, festivals and venues, including Coachella and Stagecoach.
"We are incredibly honored to announce United Heritage Hall in partnership with our amazing friends at United Heritage Credit Union. From day one, they believed in our vision of a venue that marries Austin’s rich musical legacy with the next chapter of its live music story,” commented Robin Phillips, VP, Southwest Region, AEG Presents. "United Heritage Hall is the culmination of our team’s tireless work anchored by an unwavering belief that this city deserves another truly iconic room. We cannot wait to open the doors and welcome everyone!"
United Heritage Hall will combine AEG Presents’ live-entertainment expertise with United Heritage’s deep Central Texas roots, creating a destination for global touring artists, emerging talent and Austin’s celebrated local music community.
Exclusive Benefits for United Heritage Members
As part of the partnership, United Heritage members who use an eligible UHCU debit card will receive special venue benefits, including:
- Expedited entry to United Heritage Hall
- Access to an exclusive United Heritage bar
- Convenient access to an on-site United Heritage Credit Union ATM
The benefits reflect United Heritage’s broader commitment to making membership more valuable through meaningful experiences, exclusive access and partnerships rooted in the communities it serves.
