United Heritage Credit Union Promotes Deena Lenertz to Vice President of Branch Operations

AUSTIN, Texas (November 6, 2026) - United Heritage Credit Union (UHCU) has promoted Deena Lenertz to Vice President of Branch Operations. In her new role, Lenertz will lead UHCU’s branch operations team as the credit union continues to expand.

"Deena has been a steady, trusted leader at UHCU for a decade, and she has earned this promotion many times over,” said Deena Massa, Chief Operations Officer. “She leads with integrity, supports her teams and keeps our members at the center of every decision. As we continue to grow, I’m confident her vision will help us deliver the experience our members expect.”

Lenertz joined UHCU in 2016 with an extensive background in the credit union industry. Since then, she has advanced from branch manager to branch operations support manager and, most recently, assistant vice president of operations. Throughout, she has shown strong leadership and a deep commitment to UHCU’s core values.

During her tenure, Lenertz helped open UHCU’s North Austin branch and guided branches in reaching their goals. She also built a culture of hospitality across the branch network and strong relationships with staff along the way.

"UHCU has been my professional home for 10 years, and I’m honored to step into this role,” Lenertz said. “I’m excited to work alongside our branch teams as we grow and to make sure every member feels welcomed and valued.”

About United Heritage Credit Union
United Heritage Credit Union is a full-service financial institution whose vision is “To be your primary financial institution.” United Heritage has over $1.7 billion in assets, more than 84,000 members and 11 branch locations. Through innovative technology, exemplary service standards and competitive products, United Heritage is a strong force in the credit union industry. United Heritage Credit Union was established in 1957 and 70 years later serves communities within the Bastrop, Bell, Blanco, Burnet, Caldwell, Hays, Lee, Milam, Travis, Williamson, Cherokee, Gregg, Henderson, Rusk, Smith, Upshur, Van Zandt or Wood counties as well as those that live in the rest of Texas through TXCC membership. For more information about United Heritage, visit uhcu.org. Federally Insured by NCUA.